Pringles continues to grow the Passport Flavor series and the latest is the Sichuan Stir-Fry Chicken. These flavors invite consumers to "take a trip with every chip." The potato chip brand launched this series back in March with the Rib back flavor honoring Texas.
The brand continues to explore different locations across the globe ever since and this latest flavor takes a "trip" to Sichuan, China. This is where the popular dish was originally derived from and the spicy flavor is met with a strong sweet aftertaste inspired by the soft fried chicken. It is mixed together with vegetable notes as well elevated even further with soy sauce, onions, garlic, and a spicy taste of chili peppers.
Sichuan Stir-Fry Flavored Chips
Pringles Introduces a Sichuan Stir-Fry Chicken Flavored Chip
Trend Themes
1. Global Flavor Exploration - Pringles' Passport Flavor series invites consumers to take a trip with every chip and is disrupting the traditional chip flavor market.
2. Ethnic Flavor Adoption - The launch of Sichuan Stir-Fry Chicken flavored chips reflects a trend of increased adoption of ethnic flavors in mainstream snack foods.
3. Sweet-spicy Flavor Fusion - The fusion of sweet and spicy flavors in the Sichuan Stir-Fry Chicken chip presents an opportunity for brands to offer unique and innovative flavor profiles.
Industry Implications
1. Snack Foods - The snack food industry can adopt the trend of incorporating ethnic and global flavors in their existing product lines.
2. Food and Beverage - The food and beverage industry can explore and invest in flavor innovation to cater to consumers' evolving preferences for new taste experiences.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of global flavor exploration to create immersive and culturally rich campaigns for food brands.