Stewart’s Spiked Seltzer is the first low-calorie, root beer-flavored hard seltzer of its kind inspired by the classic flavor of Stewart's. The brand recently unveiled fresh new packaging for its Root Beer, Orange Cream, Raspberry Lime and Black Cherry flavors, along with the One Classic Deserves Another campaign that encourages people to pair the hard seltzer drinks with comfort food classics from across the United States.
The campaign references the brand's roots in roadside dining and the spiked seltzers introduce the next generation of flavorful pairings. The brand is carrying out consumer research to find out which flavors best work with iconic local dishes. In New York, that's the hot pastrami sandwich with Stewart’s Black Cherry Spiked Seltzer, or a Massachusetts lobster roll with Stewart’s Raspberry Lime Spiked Seltzer.
Root Beer-Flavored Hard Seltzers
Stewart’s Spiked Seltzer Pairs with Classic American Comfort Food
Trend Themes
1. Root Beer-flavored Hard Seltzers - Hard seltzers with unique flavors are gaining popularity in the adult beverage market.
2. Comfort Food and Beverage Pairings - Brands are encouraging consumers to pair their products with comforting traditional foods for a unique dining experience.
3. Localized Flavor Pairings - Brands are conducting research to identify which regional food and beverage combinations will best resonate with consumers.
Industry Implications
1. Alcohol Beverage - Hard seltzer companies are experimenting with new and unique flavors to stand out in the crowded adult beverage market.
2. Fast-food and Casual Dining - Fast food and casual dining chains can take advantage of the comfort food and beverage pairing trend to add unique offerings to their menus.
3. Market Research - Market research firms can assist beverage companies in identifying localized flavor pairings and consumer preferences to develop successful product launches.