As readers flip through the latest issue of W Magazine, they may find themselves in wonderment at how good some of the ads are this time around; that will be because those ads are part of a sneaky editorial titled Steven Meisel’s Fabulous Fakes. Enlisting one of the fashion industry's most celebrated and talented photographers, W Magazine has put together a photo spread that masquerades as faux-ads.
Starring the "who's who of pop culture today," as W puts it, Steven Meisel’s Fabulous Fakes include 'Toddlers & Tiaras' star Eden Wood modeling for a fake children's clothing label, Anna Dello Russo in a green face mask and Karen Elson with a bevy of red-bottomed men. The series of nine fake ads will be scattered throughout the issue.
Frisky Fashion Faux-Ads
Steven Meisel's Fabulous Fakes for W are Too Good to be True
Trend Themes
1. Fake-ads - Opportunity for brands to create fake advertisements as a creative and attention-grabbing marketing strategy.
2. Sneaky-editorial - Potential for magazines and publications to incorporate sneaky editorials to surprise and engage readers.
3. Faux-modeling - Possibility for models to participate in photo spreads that simulate advertising campaigns, offering a new form of artistic expression.
Industry Implications
1. Fashion-magazines - Disruption potential for fashion magazines to experiment with unconventional editorial concepts, blurring the lines between content and advertising.
2. Advertising-agencies - Opportunity for advertising agencies to create innovative campaigns that mimic real advertisements, generating intrigue and buzz among consumers.
3. Fashion-photography - Potential for fashion photographers to collaborate with magazines and create photo spreads that challenge traditional notions of advertising and editorial content.