With people spending more time preparing their own meals at home and less time eating out, The Fresh Market saw a need to create a solution for restaurant-quality meals at home—and the Ultimate Steakhouse Dinner was born. Knowing that people are looking for high-quality meals to treat themselves for special celebrations or small gatherings with friends, The Fresh Market created Ultimate Dinner Meals to "rival the quality of any fine dining restaurant meal."
The first of the Ultimate Dinner Meals is the Ultimate Steakhouse Dinner Meal, which features steaks, premium appetizers and sides, plus a gourmet fresh fruit tart for dessert. The Ultimate Steakhouse Dinner Meal shares enough food to feed six people, and includes ready-to-cook seasoned asparagus, ready-to-heat loaded twice baked potatoes and much more for a well-rounded meal.
Home Steakhouse Dinners
The Fresh Market's Ultimate Steakhouse Dinner Delivers Restaurant Quality
Trend Themes
1. Restaurant-quality Meals at Home - Creating restaurant-quality meals that can be enjoyed at home allows consumers to indulge in high-quality dining experiences without leaving their own kitchens.
2. Ultimate Dinner Meals - Providing pre-packaged dinner meals that include multiple courses and desserts offers convenience and variety for special celebrations and small gatherings.
3. Premium Ready-to-cook Products - Offering pre-seasoned and ready-to-cook products like seasoned asparagus and loaded twice baked potatoes enhances the convenience and ease of preparing gourmet meals at home.
Industry Implications
1. Gourmet Meal Delivery - Gourmet meal delivery services can tap into the demand for restaurant-quality meals at home by offering a range of options for different dining occasions.
2. Ready-to-cook Meal Kits - Ready-to-cook meal kit companies can expand their offerings to include multiple-course dinner kits that provide an elevated dining experience.
3. Pre-packaged Gourmet Desserts - Companies specializing in pre-packaged gourmet desserts can partner with meal delivery services to offer a complete dining experience that includes indulgent sweet treats.