To help meat-lovers spruce up their loungewear wardrobes so that they can relax in style, Outback Steakhouse launched Steak Wear by Outback—a line of sweat suits and pajamas that are covered in its delicious cuts of steaks and sides.
Steak Wear by Outback spotlights three bold styles: Sizzlin’ Steak Sweats, Looking Like an Entrée, and The Bloom Suit. Each one features a different print that honors Outback's menu, with the first style boasting varying cuts of juicy steak, while Looking Like an Entrée features a collage to depict a whole Outback meal. The Bloom Suit meanwhile pays homage to the chain's ever-popular crispy Bloomin' Onion.
Fans can enter to win one of the PJ sets through the Outback Steakhouse website when they order any dish.
Steakhouse Loungewear Sets
Steak Wear by Outback Celebrates the Chain's Mouthwatering Dishes
Trend Themes
1. Food-themed Loungewear - Other food chains or brands can create their own line of loungewear for die-hard fans to integrate their love for food and fashion.
2. Branded Merchandise - Companies can create branded merchandise aside from food products to expand their reach and create new revenue streams.
3. Sweepstakes for Promotions - Businesses can include sweepstakes and other promotions to drive traffic to their websites and increase customer engagement.
Industry Implications
1. Fast Food - Fast food chains can create their own line of branded merchandise, such as loungewear, to attract customers and increase brand engagement.
2. Fashion - Fashion brands can collaborate with food chains to create food-themed clothing lines to expand their product offerings.
3. Marketing - Marketing agencies can create unique and engaging promotions, such as sweepstakes, to increase brand awareness and customer engagement.