These pieces of bread art from Jeph Gurecka are very unusual and I am unsure if they should be classified as culinary art, or simply art in their own right. They are made from a traditional dough recipe and then coated in resin to ensure longevity.
I love the messages that comes on these lumps of dough, such as "Live Soft Die Old" and "If Only I Felt Now What I Felt Then".
Writing up these pieces, I also wanted to include these two pretty awesome portraits the artist did of his girlfriend using shellfish.
Statement Bread
'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
Trend Themes
1. Artistic Food - The trend of infusing artistic messages on traditionally non-aesthetic foods like bread can create new disruption opportunities for artists and chefs alike.
2. Long-lasting Food - The trend of coating food items with resin to ensure longevity can spur disruptive innovation in the food preservation industry.
3. Non-traditional Food Art - The trend of using non-food materials to create food art, such as shellfish, can inspire disruptive innovation opportunities in both the art and food industry.
Industry Implications
1. Food Industry - The idea of using resin to preserve food in a unique way may be a disruptive innovation opportunity for the food industry.
2. Art Industry - Non-traditional food art could be a compelling new area for artists to explore, creating new opportunities in the art industry.
3. Food Preservation Industry - The concept of preserving food through the use of resin could lead to innovation in food preservation techniques and product offerings.