The new State Farm app is progressive in how it helps the insurance company reposition its relationship with its customers. The app provides a score for each journey and tips on how the insured driver can improve his or her road skills.
In creating the Sate Farm app, the insurance company tried to tackle three of the most dangerous driving maneuvers: hard acceleration, hard deceleration and hard swerves. The ingenuity of the State Farm app is that it successfully takes into account the interests of the insurance company and the driver. For the former, safer drivers means that State Farm has to pay out less claims; for the latter, it means safer roads and lower premiums. This is definitely an app worth checking out.
Interactive Driver Assessments
The State Farm App Encourages Better, Safer Driving
Trend Themes
1. Personalized Driver Feedback - The State Farm app provides personalized scores and tips for each journey, encouraging safer driving habits.
2. Behavior-based Insurance - State Farm's app creates an opportunity for behavior-based insurance, where premiums are determined by individual driving habits and skills.
3. Insurtech Solutions - The State Farm app represents the integration of technology and insurance, paving the way for more insurtech solutions that prioritize safety and risk mitigation.
Industry Implications
1. Insurance - The State Farm app demonstrates the potential for innovation and disruption in the insurance industry with its personalized feedback and behavior-based insurance model.
2. Automotive - The State Farm app highlights the growing importance of technology in the automotive industry, particularly in relation to driver safety and skill improvement.
3. Mobile App Development - The development of interactive driver assessments like the State Farm app opens up opportunities for mobile app developers to create innovative solutions for improving road safety.