General Mills collaborated with Mars to create a trio of Starburst-flavored yogurt products that are made to taste like the brand's orange, strawberry and cherry flavors. Each of the low-fat yogurt products contains just 150 calories per six-ounce container, offering a satisfying way for Starburst fans to experience a sweet new take on the chewy confection.
The candy-flavored yogurt snacks offer a different take on popular fruit-flavored yogurts, with a sweet twist that has the potential to appeal to people of all ages. The unique yogurt crossover is just one of the many collaborative or Starburst brand products that has been introduced in the form of something other than a chewy candy square.
Candy-Flavored Yogurt Snacks
Yoplait Made Starburst-Flavored Cherry, Strawberry & Orange Yogurt
Trend Themes
1. Candy-flavored Yogurt - Disruptive innovation opportunity: Explore new and unique flavor combinations to create candy-flavored yogurt products that appeal to a wide range of consumers.
2. Collaborative Products - Disruptive innovation opportunity: Partner with well-known candy brands to create crossover products that offer a unique twist on popular snacks and beverages.
3. Fruit-flavored Yogurt - Disruptive innovation opportunity: Experiment with unconventional fruit flavors to offer consumers exciting and unexpected taste experiences in yogurt products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Combine different food categories, such as candy and yogurt, to create innovative products that cater to changing consumer preferences.
2. Confectionery - Disruptive innovation opportunity: Expand brand offerings beyond traditional candy squares and explore collaborations with other food industries to create unique confectionery products.
3. Health and Wellness - Disruptive innovation opportunity: Develop candy-flavored yogurt products that are low in calories and offer a healthier alternative to traditional candy snacks.