Starburst is launching its first Plant-Based Original Gummies to accommodate vegan diets. The new vegan candy option is gelatin-free. Consumers are increasingly changing their diets to look for alternative animal-free nutrients and snacks. Starburst, the fan-favorite candy brand, responds to the growing dietary restrictions by offering a plant-based version of its existing Starburst Gummies line.
The Plant-based Original Gummies are available in four of Starburst's classic flavors, including Strawberry, Cherry, Orange, and Lemon. The candy company unveiled its new launch via an Instagram story. Vegan consumers can now enjoy the candies without consuming animal products such as gelatin or other animal-based glazes. Starburst is offering its new vegan gummy candies in a mixed bag containing its classic flavors.
Vegan Gummy Candies
Starburst Unveiled the Plant-Based Original Gummies in Four Flavors
Trend Themes
1. Plant-based Snacks - The rise of plant-based diets provides an opportunity for companies to create new snack options that cater to that growing segment of the population.
2. Vegan Confectionery - As more consumers switch to vegan diets, there is an opportunity for companies to introduce vegan versions of their confectionery products.
3. Alternative Ingredients - Companies exploring alternative ingredients, such as plant-based gelatin substitutes, can create new products that cater to dietary restrictions.
Industry Implications
1. Confectionery - The introduction of a vegan version of a popular confectionery product shows how companies in this industry are adapting to the changing consumer landscape.
2. Food Manufacturing - As more consumers turn to plant-based diets, food manufacturing companies can explore the usage of plant-based ingredients in their products.
3. Grocery - As consumers increasingly seek vegan and plant-based options, grocery retailers can expect to gain more business by catering to this growing market.