Enjoying a premium beverage from Starbucks means heading to a location and having one prepared just for you, but the new Starbucks Iced Latte Salted Caramel Mocha aims to change this with a ready-to-drink formulation.
The bottled coffee beverage comes as yet another move by the brand to shift it into the prepackaged food and drink market to expand beyond just what it's known for offering in-house. The drink is reported to have toffee and cocoa notes, while also offering bold espresso flavor that's balanced with creamy milk and sea salt.
The Starbucks Iced Latte Salted Caramel Mocha is set to start rolling out to grocery stores immediately with other limited-edition flavors set to start rolling out in the coming year.
Savory Bottled Coffee Drinks
The Starbucks Iced Latte Salted Caramel Mocha is Ready-to-Drink
Trend Themes
1. Prepackaged Gourmet Beverages - The trend of prepackaged gourmet beverages is disrupting the traditional coffee shop experience by offering consumers the option to enjoy their favorite drinks at home or on the go with no prep required.
2. Limited-edition Flavor Introduction - The introduction of limited-edition coffee and other beverage flavors is creating a sense of urgency and exclusivity, increasing consumer demand and driving sales.
3. Savory Coffee Options - The development of savory coffee drinks, such as the Starbucks Iced Latte Salted Caramel Mocha, is disrupting the traditional notion that coffee is only a sweet drink, expanding the flavor palates of consumers and creating new opportunities for product innovation.
Industry Implications
1. Beverage Manufacturing - The introduction of ready-to-drink bottled coffee beverages presents opportunities for beverage manufacturers to expand into the prepackaged food and drink market, increasing brand exposure and revenue streams.
2. Grocery Retail - The growth of prepackaged gourmet beverages is creating opportunities for grocery retailers to offer a wider range of premium beverage options to consumers, increasing foot traffic and sales.
3. Coffee Shop Franchises - The trend towards prepackaged and limited-edition coffee and beverage flavors may present opportunities for coffee shop franchises to expand their product lines into the prepackaged food and drink market, offering exclusive and specialty beverages to take home or on the go.