This new Starbucks campaign has been introduced in celebration of the premiere of The Devil Wears Prada 2 to provide fans with a series of beverages to try out that are inspired by the characters from the film.
The campaign puts a focus on a secret menu for fans to order from at a participating Starbucks location, which includes Miranda's Signature Order, Andy's Cappuccino, Nigel's Go-to Doppio and Emily's Fave Iced Chai. The drinks can be ordered via the Starbucks app and are expected to help drive publicity for the movie, which will hit theaters nationwide starting May 1, 2026. Fans will also be able to visit the Starbucks Reserve location in the Empire State Building in New York City to pick up limited-edition copies of Runway Magazine as a nod to the film series.
Senior Vice President of Global Marketing Erin Silvoy spoke on new Starbucks campaign with The Devil Wears Prada 2 saying, "Starbucks has been part of The Devil Wears Prada universe since the original film. We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee."
Cinematic Cafe Beverage Collections
This Starbucks Campaign Celebrates The Devil Wears Prada 2
Trend Themes
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Cinematic-branded Menu Items — Narrative-driven menu items turn films into consumable experiences, creating scope for co-branded flavor portfolios and collectible packaging.
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App-based Secret Menus — Hidden or app-exclusive offerings transform mobile ordering into a discovery channel, enabling personalized promotions and data-rich consumer segmentation.
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Limited-edition Promotional Collectibles — Time-limited physical tie-ins like branded magazines or packaging create scarcity-driven demand and opportunities for premium merchandising and secondary-market engagement.
Industry Implications
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Quick-service Coffee Chains — Espresso retailers with large footprints have potential to monetize fandom through rotating character-inspired menus and localized experiential activations.
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Entertainment Marketing — Studios and promotion agencies stand to deepen audience immersion by integrating consumable products into release strategies and cross-channel storytelling.
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Retail Experience Venues — Flagship and landmark store locations offer platforms for exclusive releases and experiential retail that blend product sales with cultural moment-making.