Starbucks is associated with having an array of great coffee and tea products, but the brand is aiming to garner more customers in the food department with the new Starbucks breakfast and lunch summer menu. The menu includes the all-new Seared Steak and Tomatillo Wrap for breakfast along with the Chicken & Quinoa with Black Beans & Greens Bowl and the Vegan Lentils & Vegetables with Brown Rice Bowl. Each of the menu items are made with premium ingredients that make them a satisfying option to pick up with your morning or afternoon coffee.
Consumer obsession with convenience is seeing many of them looking to their favorite QSR brands in order to hit two birds with one stone when it comes to purchasing food and beverage. The Starbucks breakfast and lunch summer menu helps to position the brand as a more realistic spot to grab food and beverages instead of just the latter.
Hearty Coffee House Meals
The Starbucks Breakfast and Lunch Summer Menu is Satisfying
Trend Themes
1. Convenient QSR Meals - Starbucks' breakfast and lunch summer menu taps into consumers' desire for one-stop convenience by offering satisfying, premium meals alongside their beverages.
2. Premium Ingredient Options - The inclusion of premium ingredients in the new Starbucks menu presents an opportunity for food brands to reposition themselves as providers of high-quality, satisfying meals.
3. Expanding Food Offerings - Starbucks' introduction of new breakfast and lunch options highlights the potential for coffee and tea brands to broaden their menus and attract customers with expanded food offerings.
Industry Implications
1. Quick Service Restaurants - The Starbucks breakfast and lunch summer menu underscores the opportunity for QSR brands to enhance their offerings by providing convenient and satisfying meals alongside beverages.
2. Premium Food Brands - The use of premium ingredients in the Starbucks menu demonstrates a market opportunity for food brands to position themselves as premium providers of satisfying meals.
3. Coffee and Tea Brands - Starbucks' expansion into breakfast and lunch options highlights the potential for coffee and tea brands to attract more customers by diversifying their menu and offering food options.