Tokyo's trains have been dominated by a science fiction attack known as the Star Wars 'Train Railings Lightsabers' campaign. This galactic fight is definitely a win for the creators of this action-packed and fun advertising campaign.
The new Star Wars 'The Complete Saga' Blu-ray DVD boxset was released on Sept 16th in Japan; therefore, 20th Century Fox Home Entertainment Japan transformed Tokyo's train railings into Star Wars lightsabers. The idea is very imaginative and closely related to the whole science fiction theme. In addition, the strategic location of the lightsabers forces people to actively interact with the whole campaign.
After all the marketing campaigns done to promote Star Wars movies, it's surprising to still discover clever and entertaining marketing projects to promote the films. The Star Wars Train Railings Lightsabers is proof that targeting commuters is -- and will continue to be -- an effective tool to advertise products.
Sci-Fi Pole Campaigns
The Star Wars 'Train Railings Lightsabers' Stunt is from Another Galaxy
Trend Themes
1. Science Fiction Advertising - Opportunity for companies to create immersive and imaginative advertising campaigns that engage audiences in interactive and entertaining experiences.
2. Film Promotion Campaigns - Opportunity for movie studios to create unique and memorable promotions that build hype around new film releases and attract audiences.
3. Interactive Marketing Strategies - Opportunity for businesses to utilize strategic and interactive marketing strategies that engage audiences and drive brand awareness and sales.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to utilize creative marketing campaigns to promote films and engage audiences in unique and memorable ways.
2. Advertising - Opportunity for advertising agencies to develop immersive and engaging campaigns that utilize new technologies and interactive experiences to attract and retain customers.
3. Transportation - Opportunity for transportation companies to explore creative advertising opportunities that leverage their unique settings, such as trains, to engage audiences and build brand awareness.