BEAUTY & YOUTH works in collaboration with adidas to collectively unveil an impressive Stan Smith update, taking the classic sneaker silhouette and detailing it with elevated touches throughout. The new yet familiar sneaker is complete in a harbor gray tone for a soft tonal finish.
The timeless footwear is captured through a lookbook that is captured in a golden light under the sun. It features a plethora of different looks that can be worn with the shoe to showcase its versatility in design. It is paired with summery outfits including thin white polo shirts, rugby shirts, waffle-knit tops, linen shirts, blazers, sweatpants, and more. The shoes are paired with white tube socks as well and add a bit of contrast with the white laces and ivory heel counter.
Elevated Classic Footwear Models
adidas Joins BEAUTY & YOUTH on a Stan Smith Update
Trend Themes
1. Elevated Classic Footwear - The collaboration between BEAUTY & YOUTH and adidas showcases the trend of updating classic sneaker silhouettes with elevated touches.
2. Soft Tonal Finish - The harbor gray tone of the Stan Smith update demonstrates the trend of using soft tonal finishes in footwear design.
3. Versatile Design - The lookbook showcases the trend of designing footwear that is versatile and can be paired with a variety of outfits.
Industry Implications
1. Fashion - Fashion industry professionals can explore opportunities in updating classic footwear models and incorporating soft tonal finishes.
2. Footwear - The collaboration between BEAUTY & YOUTH and adidas highlights the potential for disruptive innovation in the footwear industry through versatile and elevated designs.
3. Retail - Retail professionals can capitalize on the trend of versatile footwear design by offering a range of outfit suggestions and styling options to customers.