The new Stacy’s Pita Chips branding has been developed by the PepsiCo brand to help support Women's History Month and celebrate the topic of gender equality. Featuring three limited-edition designs, the packaging is emblazoned with illustrated images that commemorate the power of women and encourage them to keep striving to be their best selves.
The packaging is being supported by a donation from the brand that will provide $25,000 in funding to the Step Up charity, which supports educational opportunities for girls who are located in low-income communities. Stacy’s Pita Chips has also committed to donate a total amount of $100,000 to an array of women's initiatives by the end of 2018.
Speaking on the new branding, Senior Director of Marketing at Stacy's Snacks, Stuart Beck, said, "As a brand founded by a strong, passionate, entrepreneurial woman, Stacy’s Pita Chips recognizes the importance of female empowerment and ingenuity and is proud to transform our packaging this month to honor women who are ‘Rising to the Occasion’ every day."
Women-Celebrating Snack Branding
Stacy's Pita Chips Have Been Rebranded with a Female Focus
Trend Themes
1. Gender Equality-inspired Branding - Businesses can explore rebranding efforts that align with social justice movements and support charitable causes to inspire change and connect with consumers.
2. Female Empowerment Initiatives - There is an opportunity for businesses to support and donate to women's initiatives and organizations that work to provide educational and career opportunities to women and girls.
3. Limited-edition Packaging Designs - Businesses can leverage the power of limited-edition product packaging designs that feature eye-catching and inspiring illustrations to create buzz and attract consumers.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods companies can benefit from incorporating social justice themes and charitable efforts into their branding and marketing strategies to differentiate their products and connect with consumers.
2. Non-profit - Non-profit organizations that focus on women's education and empowerment can benefit from partnerships with businesses to provide funding and resources and raise awareness for their causes.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop and execute socially responsible branding and cause-driven marketing campaigns that appeal to consumers and promote positive social change.