New York-based fashion designer Alexander Wang releases an SSENSE exclusive collection of three different pieces. The capsule is made specially for the online retailer and included is a long sleeve shirt, a pullover hoodie, and lounge pants.
All of the offerings by the designer boast an all black color as the overall canvas, with multicolored detailing. The long sleeve shirt and hoodie have branding details on the left side of the chest and along the sleeves. The back of the shirt and sweater has a colorful map behind the designer's personal branding printed in white. The pair of lounge pants have the branded notes long the legs.
The SSENSE exclusive collection by Alexander Wang is available on the retailer's website.
Exclusive Multicolored Capsules
Alexander Wang Designs a Three-Piece SSENSE Exclusive Collection
Trend Themes
1. Exclusive Capsules - Designers partnering with retailers to create limited edition and exclusive small collection of merchandise for specific retailers.
2. Multicolored Branding - Designers utilizing multicolored branding as a way to personalize and distinguish their brand from others.
3. Direct-to-consumer Clothing - Designers producing and selling their clothing directly to the consumer without going through retail stores, potentially disrupting traditional retail models.
Industry Implications
1. Fashion Industry - Exclusive capsule collections created by designers in partnership with online and brick-and-mortar retailers are bringing greater visibility to designer brands in a crowded market.
2. E-commerce Industry - Retailers partnering with designers to release exclusive capsule collections are leveraging unique product offerings to attract customers and differentiate themselves in a crowded e-commerce market.
3. Direct-to-consumer Industry - Designers who produce and sell clothing directly to consumers without going through traditional retail models have the opportunity to disrupt the traditional fashion industry and create a unique brand image through personalized branding and narrative.