Sony is promoting its SRS-BTV25 wireless speaker in Europe via an online miniseries called 'A Geek's Guide to Get Girls.'
With the help of French ad agencies Reflex Virtual and Point-Barre, Sony Europe created three webisodes revolved around geeks -- Bruno Sanches, Loïc Bartolini and Loïc Fieffé -- attempting to get the girls next door to come to their party (instead of the party across the street). In the first two episodes, the geeks have no luck, but in the third (shown here), they secure Sony's SRS-BTV25 wireless speaker, which gives them the "perfect music machine" and are able to have a fantastic party -- in a giant white party limousine, no less.
According to Sony, the SRS-BTV25 wireless speaker provides an unprecedented 360-degree circle sound technology and works for any Bluetooth-enabled device, including your smartphone, iPhone and iPad.
Nerd Party Lessons
Sony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless Speaker
Trend Themes
1. Social Media Marketing - Using web series to promote products is a trend in social media marketing.
2. Wireless Technology - The promotion of the SRS-BTV25 wireless speaker indicates an increasing trend towards the use of wireless technology in audio devices.
3. Geek Culture - The portrayal of geeks as main characters in the web series indicates an increasing trend in popular culture towards embracing geek culture.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can use web series to promote their products and increase brand awareness.
2. Entertainment - The use of web series as a medium of entertainment is an opportunity for entertainment companies and content creators to reach audiences in a new way.
3. Advertising - Advertising companies can use web series to create engaging content that promotes their clients' products or services.