This spread packaging concept is an example of the continuing influence of the artisanal movement within food and beverage. As consumers become more concerned with eating single-origin organic foods of high quality, they are becoming increasingly drawn to products that appear local and resemble packaging that they might come across when making a purchase at a real farmer's market.
Designed by Stefanie Brückler of Austria, the spread packaging concept is made up of a glass jar with a metal lid that is covered with a piece of black and white cloth and fastened with a piece of rustic string. The jars also feature custom labels that feature handwritten notes denoting the date of production and batch number, which will give consumers confidence in the freshness of the product.
Artisan Spread Packaging Concepts
This Ginger Jelly Jar Design Features Handwritten Label Notes
Trend Themes
1. Artisanal Packaging - Creating packaging designs with a handmade, rustic aesthetic appeals to consumers seeking authentic and high-quality food products.
2. Local-farmers Market Appeal - Resembling packaging commonly found in farmers markets, consumers are drawn to products that evoke a sense of local, fresh, and organic food choices.
3. Handwritten Labeling - Utilizing handwritten labels with production dates and batch numbers enhances the perceived freshness and authenticity of food products, gaining consumers' trust.
Industry Implications
1. Food and Beverage Packaging - Incorporating artisanal designs into food packaging offers opportunities to capture the growing market of consumers seeking organic, locally-sourced, and high-quality products.
2. Farmers Markets and Local Food Retail - Farmers markets and local food retailers can leverage the appeal of artisanal packaging to enhance the perceived authenticity and freshness of their products.
3. Handmade Crafts and Gift Industry - By incorporating the rustic aesthetic and handwritten labeling, the handmade crafts and gift industry can create unique packaging solutions that appeal to consumers' desire for authenticity and individuality.