OLIKA's Birdie is a beautifully designed, bird-shaped spray hand sanitizer that takes cues from minimalist Scandinavian design. As such, there's more than meets the eye with the playful nature-inspired form, which also contains 10 textured dry wipes for on-the-go cleansing.
The two-in-one sanitizer product is offered in three colors—Robin’s Egg, Charcoal and Eggshell—and emits a simple, naturally inspired fragrance with notes of aloe vera leaf juice and a combination of uplifting, refreshing and soothing essential oils like bergamot, lemon and spearmint.
OLIKA is a word that means "differently" in Swedish, and it perfectly captures the brand's forward-thinking vision. As OLIKA CEO and co-founder, Jessica Postiglione, says: "With the perfect balance of design and function, we’re reimagining personal care products as enjoyable experiences—from super formulation to conversation starter, Birdie is certainly unconventional and anything but boring."
Two-In-One Hand Sanitizers
OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
Trend Themes
1. Two-in-one Products - The trend of combining multiple functionalities into a single product offers opportunities for disruptive innovation in personal care and household cleaning.
2. Minimalist Design - The trend of minimalist design in consumer products creates opportunities for disruptive innovation in various industries, including home decor, fashion, and technology.
3. Natural Fragrance - The trend of using natural and eco-friendly ingredients in fragrance products presents opportunities for disruptive innovation in the beauty and wellness industries.
Industry Implications
1. Personal Care - The personal care industry can leverage the two-in-one product trend to develop innovative solutions that combine multiple functionalities, such as hand sanitizers with added skincare benefits.
2. Household Cleaning - The household cleaning industry can explore the two-in-one product trend to create convenient and efficient solutions that combine different cleaning agents or tools for multitasking cleaning.
3. Fragrance - The fragrance industry can capitalize on the trend of natural fragrance by developing innovative products that incorporate sustainable and eco-friendly ingredients without compromising scent quality.