Sportswear brand 42|54 has released a new Spring/Summer 2018 lookbook which blurs the lines between athletic wear and lingerie, offering consumers unique lifestyle apparel that creates flattering silhouettes, while encouraging wearers to stay active.
The editorial embraces the intersection between fitness-focused women and sensuality, demonstrating that athletic types can also be feminine and elegant. The editorial boats designs from comfortable cropped sweaters, to 70's-inspired high-waist leggings, supportive sports bras and baggy T-Shirts with a deep V neckline. The apparel line uses both vibrant and muted colors, while favoring dynamic color block patterns.
The line offers looks that are figure-hugging enough to complement one's curves, while offering the flexibility that's required of for a more active lifestyle.
Sensual Sportswear Editorials
Sportswear Brand 42|54's Line Sits Between Lingerie and Sportswear
Trend Themes
1. Sensual Sportswear - Blurring the lines between athletic wear and lingerie to offer unique lifestyle apparel that encourages wearers to stay active, while creating flattering silhouettes.
2. Intersectional Fitness - Embracing the intersection between fitness-focused women and sensuality, showing that athletic types can also be feminine and elegant.
3. Dynamic Color Blocking - Favoring dynamic color block patterns, while using both vibrant and muted colors.
Industry Implications
1. Athletic Apparel - Opportunities to create athletic wear that is versatile, fashionable, and serves a dual purpose of fitness and sensuality.
2. Lingerie - Disruptive innovation opportunities for lingerie lines to explore athletic wear that is both comfortable and figure-hugging.
3. Fashion - Opportunities for fashion companies to explore the intersection between fitness-focused women and sensuality, creating elegant and feminine looks that are figure-flattering and comfortable.