This sportswear brand is providing women who wear cultural garments or those who prefer to cover up for personal reasons with a way to remain modest while exercising.
After recognizing the need for activewear that caters to the needs of Muslim women who choose to wear a hijab, Haya Al Ghanim and Amina Ahmadi invented 'Oola Sportswear.' The head coverings come in the form of toques, tube scarves and standard scarves while the clothes are lightweight, full-length and breathable. The sportswear is highly conducive to playing different sports while ensuring the modesty that some women require for religious, cultural or personal reasons.
This modest sportswear has arisen from a need for culturally specific athletic clothing and manages to be highly functional at the same time.
Culturally Specific Sportswear
This Active Wear Was Designed for Women Who Dress Modestly
Trend Themes
1. Culturally Specific Athletic Clothing - Culturally specific sportswear is a growing trend that caters to the needs of individuals who wear cultural garments or prefer to dress modestly while exercising.
2. Inclusive Activewear - The development of inclusive activewear presents disruptive innovation opportunities by providing solutions that cater to diverse cultural, religious, and personal preferences.
3. Modest Fashion - Modest fashion is an emerging trend that incorporates modesty into clothing designs, including sportswear, and offers new avenues for innovation and market growth.
Industry Implications
1. Sportswear - The sportswear industry can tap into the growing demand for culturally specific athletic clothing, creating new product lines to cater to diverse customer needs.
2. Fashion - The fashion industry has an opportunity to expand into the modest fashion segment by designing sportswear that combines style, comfort, and modesty for customers with specific preferences.
3. Textile Manufacturing - The textile manufacturing industry can explore innovative fabrics and materials to create sportswear that offers both functionality and cultural sensitivity, opening up new market opportunities.