Ruby Ribbon's Original Demiette was introduced as a style to offer the same level of definition and support as an underwire bra and the all-new Sport Demiette similarly offers wire-free support and high-performance features for a variety of physical activities.
The supportive, comfortable Sport Demiette is designed to keep women cool and supported without compromising on comfort, as many bras and sports bras tend to do. The new style boasts 360-degree stretch to permit a wide range of movements, antimicrobial performance fabric and inclusive sizing.
The new Sport Demiette boasts a racerback style with adjustable straps and a sleek all-black colorway that has the potential to seamlessly fit into any woman's existing wardrobe with ease.
Antimicrobial Activewear Bras
Ruby Ribbon's Sport Demiette Offers Comfortable, Wire-Free Support
Trend Themes
1. Antimicrobial Activewear Bras - The trend of antimicrobial activewear bras offers the opportunity for disruptive innovation in the sports apparel industry by providing comfortable, supportive, and odor-fighting bras for active women.
2. Wire-free Support - The trend of wire-free support in bras opens up disruptive innovation opportunities in the lingerie industry by offering women a comfortable and supportive alternative to traditional underwire bras.
3. Inclusive Sizing - The trend of inclusive sizing in activewear bras presents disruptive innovation opportunities in the fashion industry by catering to a broader range of body types and promoting body inclusivity.
Industry Implications
1. Sports Apparel - The sports apparel industry can embrace disruptive innovation by incorporating antimicrobial activewear bras that provide optimal support and comfort for active women.
2. Lingerie - The lingerie industry can explore disruptive innovation by developing wire-free support bras that offer women a comfortable and supportive option without relying on traditional underwires.
3. Fashion - The fashion industry has opportunities for disruptive innovation by embracing inclusive sizing in activewear bras, which allows for a more inclusive and diverse representation of body types.