When it comes to enjoying a smoothie on the run, consumers are easily able to purchase a bottled product but Spoonable Smoothies offers a convenient way for people to enjoy a grab-and-go smoothie bowl. While there are plenty of juice bars and cafes that offer freshly made smoothie bowls, these new products offer a quick, easy and mess-free way for people to nourish themselves on the run.
The Spoonable Smoothies are being introduced in flavors like Dole Whip Spoonable Smoothies Pineapple Banana and Dole Spoonable Smoothies Strawberry Banana, each of which comes in at under 200 calories and is accented with decadent, crunchy toppings.
Dole was inspired to create its new Spoonable Smoothies after observing the popularity of açai bowls, smoothie bowls in general, as well as the fruit-forward breakfasts people are sharing on social media.
Prepackaged Smoothie Bowls
Dole Spoonable Smoothies Require No Preparation or Blending
Trend Themes
1. Grab-and-go Smoothie Bowls - The rise of prepackaged smoothie bowls offers a quick and convenient way for busy consumers to enjoy a nutritious breakfast or snack on the go.
2. Decadent Toppings in Smoothie Bowls - The addition of decadent and crunchy toppings in prepackaged smoothie bowls creates a more indulgent and satisfying eating experience.
3. Social Media-inspired Breakfasts - The growing trend of sharing fruit-forward breakfasts on social media has influenced the development of visually appealing prepackaged smoothie bowls.
Industry Implications
1. Food and Beverage - The prepackaged smoothie bowl trend presents opportunities for innovation in packaging, distribution, and flavor development within the food and beverage industry.
2. Convenience Store - Convenience stores can capitalize on the grab-and-go smoothie bowl trend by offering these prepackaged products as convenient, healthy alternatives for busy customers.
3. Health and Wellness - The rise of prepackaged smoothie bowls aligns with the health and wellness industry, providing opportunities for brands to create nutritious and convenient options for health-conscious consumers.