Splendid Chocolate, a brand that's based out of Montreal, Quebec, joined with BBR Saatchi & Saatchi, an Israeli creative agency, to create an adorable commercial that features a panel of children who offer their most honest opinions.
Throughout the ad, they're asked what they think of relationships between couples, as well as what they think of the romantic holiday that comes every February. All of the young boys and girls respond similarly, however each has a highly original response that's the product of their own perception. One boy states that he will never get married because he does not want to kiss someone. A little girl shares similar views and says that she'd rather kiss her pet cat than any boy. Another girl says that she does not like boys because they have runny noses, which she finds to be gross.
At the end of the Splendid Chocolate commercial, a boy tries a piece of he brand's product, which he spits out instantly. By linking the way the children view love to the way dark chocolate tastes to them, the brand offers a clear and humorous message, which is: "When you grow up you'll get it."
Honest Child Valentine's Ads
This Splendid Chocolate Commercial Shows What Kids Think of Love
Trend Themes
1. Honesty in Advertising - Opportunity for brands to create authentic and relatable ads featuring honest opinions of children.
2. Perception of Love - Exploring children's unique perspectives on relationships and love as a source of inspiration for creative messaging.
3. Humorous Messaging - Using humor to deliver a brand message in a memorable and engaging way.
Industry Implications
1. Chocolate Industry - Incorporating children's perspectives on love and relationships in chocolate advertising campaigns to appeal to a broader audience.
2. Advertising Industry - Developing innovative and creative approaches to advertising that capture the attention of consumers by leveraging the honest and unfiltered opinions of children.
3. Entertainment Industry - Creating entertaining and amusing content that resonates with viewers, utilizing the humorous and honest perspectives of children in commercials and digital media.