The Splat Melts hair color collection is a lineup of hair dyes that will provide consumers with a way to elevate their look in a way that balances traditional tones with vibrant ones.
The hair dye kits each feature rich chocolate hues that are paired with boldly fierce pops of color that will provide a personalized look without having to take a trip to the salon. The kits come in four varieties including Milk Chocolate & Purple Plum, Milk Chocolate & Mixed Berries, Dark Chocolate & Strawberry and Dark Chocolate & Blueberry.
Developus Vice President of Marketing Jennifer Paulson commented on the new Splat Melts hair color collection saying, "At Splat we encourage self-expression and embracing individuality through bold hair color, expanding our offer to include Splat Melts felt like a natural next step. Splat Melts semi-permanent ombre complete kits are perfect for beginner DIY-ers looking to experiment with bold hair color. Whether bold bangs, split dye, or color melt, the creativity is bold and endless with this collection."
Chromatic Chocolate-Inspired Hair Dyes
The Splat Melts Hair Color Collection Includes Four Kits
Trend Themes
1. Personalized Hair Dye Kits - The trend of personalized hair dye kits allows consumers to elevate their look with unique color combinations without having to go to a salon.
2. Semi-permanent Ombre Kits - The trend of semi-permanent ombre kits allows consumers to experiment with bold hair color without committing to a permanent change.
3. Chocolate-inspired Hair Dyes - The trend of chocolate-inspired hair dyes provides a unique and rich color palette for consumers looking for a more unconventional hair color.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industry can capitalize on personalized hair dye kits by creating more customized and sustainable options for consumers.
2. DIY and At-home Beauty Kits - DIY and at-home beauty kits industry can benefit from the trend of semi-permanent ombre kits by creating more user-friendly, affordable and easy-to-use options for consumers.
3. Fashion and Design - Fashion and design industry can explore the trend of chocolate-inspired hair dyes and incorporate it into their overall branding and marketing strategy to provide consumers with a new way of self-expression through hair color.