The Spindrift Lime sparkling water drink has been created by the brand to offer consumers a new way to enjoy the refreshing flavor of lime without having to worry about artificial flavorings.
The drink is made from a premium blend of sparkling water and real squeezed lime juice, which addresses the consumer shift towards premium refreshment options that are unsweetened and effervescent. The drink is positioned for a late-February 2019 launch at major retailers including Amazon and The Spindrift Market online with retail availability at Kroger and Target coming this spring.
Speaking on the Spindrift Lime sparkling water drink, Founder and CEO of Spindrift Bill Creelman said, "The launch of Spindrift Lime is a direct response to requests from the Spindrift community. Our fans are always submitting new flavor ideas and lime has long been one of the most popular requests. Lime is actually the most popular flavor in the flavored sparkling water category, but Spindrift is the first brand with scale to make it with real squeezed lime juice."
Freshly Squeezed Citrus Sodas
The Spindrift Lime Sparkling Water Drink Has Real Citrus Juice
Trend Themes
1. Premium Refreshment Options - The consumer shift towards premium refreshment options that are unsweetened and effervescent presents an opportunity for innovators to create new and authentic beverage experiences.
2. Consumer Demand for Real Ingredients - Consumers' increasing preference for products made with real, high-quality ingredients opens up opportunities for the development of beverages that offer genuine flavor profiles.
3. Expansion of Flavored Sparkling Water Category - The popularity of lime as a flavor in the flavored sparkling water category indicates potential for further growth and innovation within this market segment.
Industry Implications
1. Beverage - The beverage industry can leverage the consumer shift towards premium refreshment options and real ingredients to develop innovative citrus-based drinks that offer an authentic and refreshing experience.
2. Food and Grocery Retail - Food and grocery retailers have the opportunity to respond to consumer demand for real ingredient beverages by curating a selection of premium sparkling water drinks that cater to this preference.
3. E-commerce - The expansion of the flavored sparkling water category, particularly with unique offerings like the Spindrift Lime drink, presents an opportunity for e-commerce platforms to showcase and sell a wide range of authentic, specialized beverages.