Possibly in part due to the hit TV show Mad Men, 1950s and 60s fashion has reemerged as one of the favorite retro styles of the moment. Spiff packaging harkens to it as well, as a clever branding concept that would certainly entice today's debonaire dude.
This is a fictional product line adopted by graphic design student Oliver Lo who has taken old-fashioned men's grooming tools and dressed them in vintage-looking boxes. The powder blue and a muted red palette seems to age the cartons on its own, but in combination with the quirky cursive logo and the skewed hexagonal border, the aesthetic is deliciously dated. To top it off, Spiff packaging comes with a handy travel sack and a wooden storage unit -- because back in the day, possessions were better built to last.
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
Trend Themes
1. Vintage-inspired Packaging - Disruptive innovation opportunity lies in creating packaging designs that evoke nostalgia and appeal to consumers seeking a retro aesthetic.
2. Retro Fashion Revival - Opportunity for disruptive innovation emerges by tapping into the ongoing popularity of 1950s and 60s fashion styles and incorporating them into modern products and branding.
3. Durable and Functional Product Design - Innovation opportunity exists in creating products with a focus on longevity and practicality, appealing to consumers looking for well-crafted items that stand the test of time.
Industry Implications
1. Graphic Design - Disruptive innovation can be pursued in the graphic design industry by offering custom vintage-inspired branding packages for various products and businesses.
2. Men's Grooming - Opportunity for disruptive innovation exists within the men's grooming industry by creating retro-themed product lines that combine old-fashioned grooming tools with vintage-style packaging, targeting consumers seeking a nostalgic grooming experience.
3. Fashion Accessories - Disruptive innovation can be pursued in the fashion accessories industry by incorporating retro designs and vintage elements into products such as storage units and travel sacks, appealing to consumers looking for unique and nostalgic fashion accessories.