PDQ, the American QSR restaurant also known as 'People Dedicated to Quality,' has launched its newest product, 'Spicy Chicken Tenders.' Earlier this year, PDQ unveiled the 'Hot & Crispy' turkey and chicken sandwiches. These products were seasonal and well-received, leading PDQ to now release spicy chicken tenders to supplement its spicy menu.
Available in packs of three, four, or five tenders, spicy chicken tenders are a great option for a snack-sized taste of quality chicken without the hassle of ordering a full burger. Chicken nuggets are increasingly popular with the younger generation of consumers, and chicken tenders are one step up in quality from nuggets. These spicy chicken tenders are a quality, spicy-flavored competitor to other QSR brands' chicken nugget and tender products.
The PDQ spicy chicken tenders will be available in locations across the U.S on November 30th.
Spicy Chicken Tenders
PDQ Launches Spicy Tenders After Sandwich Success
Trend Themes
1. Spicy Chicken Tenders - The rise of spicy chicken tenders as a snack-sized, quality chicken option for younger consumers presents an opportunity for QSR brands to expand their menu offerings.
2. Premium Chicken Nuggets and Tenders - Consumers, particularly younger generations, are increasingly interested in premium chicken nuggets and tenders as a go-to snack or quick meal, providing QSR brands an opportunity to differentiate themselves in the market through quality ingredients and unique flavors.
3. Limited-time Offerings - The success of PDQ's seasonal menu items, such as the 'Hot & Crispy' turkey and chicken sandwiches, demonstrates a trend toward short-lived menu offerings that generate buzz and build customer excitement and loyalty.
Industry Implications
1. Quick Service Restaurants (qsrs) - With the growing popularity of spicy, premium chicken options as a snack or quick meal, QSR brands have an opportunity to differentiate themselves through unique flavors and high-quality ingredients.
2. Convenience Stores - Convenience stores can leverage the popularity of chicken tenders and nuggets by offering high-quality, spicy and unique flavored options to attract younger customers and increase snack sales.
3. Food Delivery Services - As more consumers opt for food delivery options during the pandemic, food delivery services have an opportunity to offer high-quality, spicy chicken tenders as a unique and convenient option for customers looking for a quick, flavorful meal or snack.