Burger King Canada recently expanded its range of seafood options with the introduction of the Spicy Big Fish. While the chain has recently spent a great deal of time promoting its new Grilled Dogs, now it is turning its attention to its seafood-loving customers.
Inspired by the chain's original Big Fish Sandwich, the Spicy Big Fish is a seafood sandwich with an unexpected bite. The sandwich itself consists of a 100 percent Alaskan Pollock fillet that has been topped with four slices of jalapeño peppers, shredded lettuce and creamy tartar sauce. The same dish is available in the US as well, however the American version is topped with a spicy sauce and a serving of pickles instead of the jalapeños and tartar sauce. The Canadian version is also served on a premium artisan bun.
With summer just around the corner, the new sandwich gives consumers a tasty new seafood option to enjoy.
Spicy Fish Sandwiches
The Spicy Big Fish Caters to Seafood Lovers Who Like a Bit of Heat
Trend Themes
1. Seafood Innovation - The introduction of the spicy fish sandwich by Burger King Canada could lead to the creation of new and innovative seafood sandwiches by competitors
2. Spicy Fast Food - Burger King's decision to add a spicy option to their fast food items could lead to other fast food chains following suit and offering a variety of spicy options
3. Premium Artisan Buns - The use of premium artisan buns in fast food chains could become a trend and lead to more artisanal-style fast casual dining options.
Industry Implications
1. Fast Food Industry - The fast food industry has the opportunity to innovate in the seafood category with new and bold flavors
2. Spicy Food Industry - The spicy food industry could benefit from the increasing demand for spicy options in fast food chains
3. Artisanal Bakery Industry - The artisanal bakery industry could see an increase in demand from fast food chains looking to add premium quality buns to their menu items.