Under Armour's Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly convey speed at all, but this one does, since it looks like a jet.
The shoes are branded with the tagline: "This is what fast feels like" and its packaging continues this feel beautifully. Inside of the jet-like box, the shoes are slightly tilted forward, which gives a feeling like they're ready to launch into their first steps forward.
As well as the blue UA SpeedForm Apollo sneakers, the box also contains a jet-shaped USB on a keychain, a tech card and a t-shirt, which sets up runners with just about everything they need to jump-start their journeys.
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Trend Themes
1. Interactive Packaging - Brands can capitalize on the trend of interactive packaging by designing packaging that engages consumers and enhances the overall brand experience.
2. Emotional Branding - By utilizing creative and unique packaging designs that evoke specific emotions, brands can create a stronger emotional connection with consumers and differentiate themselves from competitors.
3. Promotional Bundling - Offering promotional bundles like the Under Armour Speedform Apollo shoe box, which includes additional items related to the product, provides an opportunity for brands to increase customer engagement and drive sales.
Industry Implications
1. Sportswear - Sportswear brands can explore disruptive innovation opportunities in packaging design to enhance their brand identity and create a unique customer experience.
2. Consumer Electronics - Consumer electronics companies can take inspiration from the Under Armour Speedform Apollo shoe box and incorporate interactive packaging concepts to enhance the unboxing experience and create a lasting impression on customers.
3. Promotional Products - Promotional product companies can leverage the trend of promotional bundling to offer creative and unique bundles that capture consumer attention and drive sales for their clients' brands.