In collaboration with Yuengling & Son Inc., Smithfield Foods is introducing a speciality bratwurst to consumers that is infused with the flavor of Yuengling's own amber lager.
The Smithfield Yuengling Traditional Lager Bratwursts are part of the brand's new Smithfield Craft Collection, which puts an emphasis on pairing premium pork with craft beer.
With the expansion of craft beer culture, it is becoming common to see complementary product pairings suggested on food packages. While some of these examples focus on strengthening the ties between tried-and-true combinations like chocolate and wine, others encourage consumers to experiment by pairing alcohol beverages with everything from cookies and candies to potato chips. In all, the mention of food and beverage pairings by brands helps to draw attention to the promise for an enhanced flavor experience.
Lager-Infused Sausages
Smithfield Foods and Yuengling & Son Inc. Launched a Specialty Bratwurst
Trend Themes
1. Craft Beer Pairings - There is opportunity for other food companies to experiment with partnering with craft beer companies to develop unique food products.
2. Alcohol-food Pairings - Businesses could capitalize on the trend of pairing beer and other alcohols with unexpected foods.
3. Flavored Meat - Infusing meats with other flavors, such as beer, could be a new trend in the food industry.
Industry Implications
1. Craft Beer - Craft beer companies could expand revenue streams by partnering with food companies to develop products that are complementary to their beer brands.
2. Food Pairing - Restaurants and food companies could explore and promote unique food and drink pairings for an elevated taste experience.
3. Meat Production - Meat companies could explore new ways of flavoring and differentiating their products through collaborations with other brands or the addition of exotic flavors.