The news can be depressing, highlighting many of the ills of the world without being able to offer any sort of solution, but Speakable is trying to change readers' ability to interact with the news cycle. The startup's newest feature, called the Action Button, offers news readers the opportunity to take action and support causes that aim to ameliorate the issues they are reading about.
Speakable's Action Button can be embedded on any publishers page, for any and all articles. Its code analyzes the content of the article in question and automatically suggests different options for contributing to that cause. Through the action button, users can quickly make donations, sign petitions, and even send emails to the appropriate legislators.
By giving people the opportunity to take action at the moment when they feel strongest about something (i.e. exactly when they read about it,) Speakable's Action Button can increase charity and activism online.
Action-Oriented News Apps
Speakable Lets Users Take Action Towards News Stories They Value
Trend Themes
1. Action-oriented News - The rise of action-oriented news platforms has opened up the way for startups like Speakable to offer news readers the chance to take action and support causes related to the stories they read.
2. Embedded Charity Buttons - Offering embedded action buttons to support wider charities or causes, such as disaster relief, creates an opportunity for startups and established companies alike to build trust and increase social impact around the world.
3. Active Citizenry - By enabling readers to engage with news stories in actionable ways, startups can inspire a new level of activism and civic engagement for the issues they care about.
Industry Implications
1. News Aggregation - The trend towards action-oriented news offers an opportunity for established news aggregation companies to adapt and integrate clickable action buttons to serve reader needs more fully.
2. Charity and Non-profit - Startups that offer support or charity options embedded within their platforms can give charities and non-profits a direct link to secure funds for their causes.
3. B2B Services - B2B services including newsletters, reports, and research data can leverage action-oriented news to drive social impact by offering easy avenues for companies to engage and support social causes through their work.