The Sparkling Ice Mystery Flavor has been announced by the brand as a new limited-edition refreshment as part of its latest sweepstakes entitled 'What the Flavor.' The contest works by having consumers purchase a bottle of the sparkling water drink and try to guess what flavor profile it has. Inspired by a tropical destination, the drink flavor is reported to have zero calories, zero sugar and is even infused with added vitamins and antioxidants to make it a beneficial refreshment option.
Consumers who pick up a bottle of the Sparkling Ice Mystery Flavor sparkling water drink and enter the sweepstakes will have the chance to win a Holland America Line Caribbean cruise for two. This comes in addition to 500 other prizes that are up for grabs.
Mysterious Sweepstakes Refreshments
The Sparkling Ice Mystery Flavor Drink is Limited-Edition
Trend Themes
1. Limited-edition Refreshments - Opportunity for brands to create excitement and engagement with consumers through limited-edition products.
2. Interactive Contests - The popularity of contests and sweepstakes as a marketing strategy to boost consumer participation and brand loyalty.
3. Health-conscious Beverages - Growing demand for low calorie, sugar-free drinks with added health benefits.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to introduce limited-edition flavors and engage consumers through interactive contests.
2. Cruise Industry - Opportunity for cruise companies to partner with beverage brands for promotional collaborations to attract more consumers.
3. Health and Wellness Industry - Opportunity for health and wellness brands to capitalize on the demand for low calorie and sugar-free drinks with added vitamins and antioxidants.