Nike's new Space Hippie collection kicks off the sportswear brand's new era towards sustainable product production. Working towards a more circular economy, Nike tackles the issue of overconsumption by taking new angles of construction and design. There are four shoes that make up the collection in total and the craftsmanship is made up of over 50% of recycled materials.
It embodies the concept of creating just enough products, using scrap materials from other products to use as much material as possible and prevent the waste from going to landfills. The aesthetics are similar to Tom Sachs' work with Nike. The pack came into fruition from in-situ resource utilization and the space exploration practice of collecting and storing materials in space to replace those that would be carried from Earth.
Sustainable Athletic Footwear
Nike's Space Hippie Collection Works Towards a Circular Economy
Trend Themes
1. Sustainable Footwear Design - New design angles and the use of recycled materials present opportunities for companies to create sustainable footwear products.
2. Circular Economy Focus - Nike's Space Hippie collection highlights the importance of a circular economy and the potential for brands to incorporate circularity into their product production processes.
3. Innovative Material Use - The use of scrap materials and in-situ resource utilization in footwear production presents opportunities for brands to find new sources of materials and reduce waste in their production processes.
Industry Implications
1. Sportswear Manufacturing - Sportswear companies can take a cue from Nike's Space Hippie collection and explore incorporating sustainable materials and circular economy principles into their manufacturing processes.
2. Sustainable Fashion - The fashion industry as a whole can work to adopt circularity as a principle in their product production processes, as showcased by Nike's Space Hippie collection.
3. Recycling Industry - The use of recycled materials in Nike's Space Hippie collection highlights the importance of the recycling industry in creating a more sustainable future and presents opportunities for further development in that industry.