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Seattle Team Wins Space Elevator Prize

Space elevators may seem like an invention for future generations, but the stellar lifts are already here. A team of engineers, called LaserMotive LLC, was rewarded a check for 900,000 dollars for their invention which “raced up more than 2,950 feet of cable dangling from a helicopter.”

Pretty impressive stuff from the engineers out of Seattle. Check out more on the space elevator contest at the links below.

Implications - Consumers have a strong inclination to transcend the boundaries of the every day. This stems from the hyper-rational order of city living that has repressed their imaginations. Companies can forge a deeper connection with these consumers by offering them unique opportunities to escape.
Trend Themes
1. Space Elevators - Disruptive innovation opportunity: Develop new technologies and materials to make space elevators more efficient and cost-effective.
2. Lasermotive LLC - Disruptive innovation opportunity: Explore the applications of laser-powered technology in various industries, such as transportation and energy.
3. Hyper-rational Order - Disruptive innovation opportunity: Create products or services that cater to the desire of consumers to break free from the constraints of everyday life and engage their imaginations.
Industry Implications
1. Aerospace - Disruptive innovation opportunity: Revolutionize the way we travel to space by developing new methods of transportation, like space elevators.
2. Energy - Disruptive innovation opportunity: Utilize laser-powered technology for more efficient and sustainable energy generation and distribution.
3. Entertainment - Disruptive innovation opportunity: Provide unique and immersive experiences to consumers seeking an escape from the hyper-rational order of city living.

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