This fall, Hardee's is adding a little taste of the Southwest to its breakfast menu with the debut of the new Southwest Omelet Burrito, Southwest Omelet Biscuit, and Jalapeño Cheddar Fries.
Though there are several new items to choose from, the Southwest Omelet Burrito is a true standout. Created by Hardee's District Manager Bill Hopper, the dish consists of two fluffy omelets studded with applewood-smoked bacon, cheddar cheese, and pickled jalapeños. The omelets are then topped with even more cheddar cheese and wrapped in a soft tortilla for a handheld breakfast dish.
The new Southwest Omelet Biscuit is similar to the burrito, except it swaps the warm tortilla for a Scratch Biscuit. As for the new Jalapeño Cheddar Fries, this spicy side dish consists of crispy, natural-cut fries topped with an aged cheddar sauce and pickled jalapenos.
Omelet-Stuffed Breakfast Burritos
Hardee's New Southwest Omelet Burrito is a Hybrid Breakfast Dish
Trend Themes
1. Southwest Breakfast Fusion - Opportunity to combine traditional breakfast items with flavors of the Southwest to create unique and innovative dishes for the breakfast menu.
2. Handheld Breakfast Options - Opportunity to create portable and convenient breakfast options that can be easily eaten on-the-go.
3. Spicy Breakfast Flavors - Opportunity to incorporate spicy flavors into breakfast dishes to appeal to consumers who enjoy a little bit of heat in their meals, especially in the morning.
Industry Implications
1. Fast Food - Fast food chains can create unique menu items by incorporating multiple flavors and cultures into their offerings to attract younger, more adventurous consumers.
2. Convenience Stores - Convenience stores can develop ready-to-eat handheld breakfast options that are both convenient and flavorful to appeal to busy consumers who are looking for a quick breakfast option on-the-go.
3. Food Trucks - Food trucks can take advantage of the trend towards fusion cuisine to create breakfast dishes that incorporate multiple cultural influences and spices to appeal to adventurous eaters.