Inspired by summer gummy candies, Noogs created Sour Energy Chews with performance-boosting benefits. The energizing, dietitian-approved chews are vegan and gluten-free, plus they're formulated with easy-to-digest carbohydrates and electrolytes.
These bite-sized and easy-to-chew products are sold in resealable pouches to support active individuals on their many adventures, whether they like to walk, run, swim, hike, bike or move in a different way.
Noogs were founded to fill a gap in the sports nutrition market, and as a dietitian, marathoner and running coach herself, Paige found that the current options were unappetizing in taste and texture. With her husband, and Oregon State University’s Innovation Food Center, Paige created Noogs, a product that active individuals will actually enjoy eating on the run as much as their favorite treats.
Sour Energy Chews
Noogs Support Active Performance on the Trail, Court and Beyond
Trend Themes
1. Functional Gummy Candies - Food and candy manufacturers can follow suit by creating innovative gummy candy products that are not only delicious but also have added performance-boosting benefits.
2. Resealable Energy Snacks - Companies can create more resealable and easy-to-carry energy snacks to cater to active individuals who need quick energy boosts on the go.
3. Dietitian-approved Portable Foods - There is a market for dietitian-approved portable foods that seamlessly integrate into active lifestyles, and companies can leverage this opportunity to create similar products.
Industry Implications
1. Sports Nutrition - Sports nutrition companies can innovate their products to emphasize taste and texture in addition to performance-boosting benefits.
2. Confectionery Manufacturing - Candy manufacturers can develop functional gummy candy products that cater to active individuals or fitness enthusiasts.
3. Snack Food Manufacturing - Snack food companies can expand their offerings to include more portable, dietitian-approved energy snacks that can be consumed on the go.