As in-person dining is temporarily not an option, people are missing the experience of going out to eat and Zaxby's is helping to give people a taste of what they're craving with the sounds of a restaurant. The fast-casual restaurant created a SoundCloud playlist with five tracks inspired by the dine-in experience. On the playlist, Sounds from Table 23, people can tune into different sounds of the day, including the sounds of Monday at 11:57 AM or Friday at 9:45 PM, as well as general ambient restaurant sounds.
According to Zaxby's, "the soundtrack can be played at home or in the car to accompany drive-thru and pick-up meals" to help people imagine that they're there with their friends and family. Zaxby's included sounds that will be familiar to frequent diners, including its fizzing Coca-Cola Freestyle Machine and favorite orders being called out.
Restaurant Noise Playlists
Zaxby's SoundCloud Playlist Shares the Sounds of a Restaurant
Trend Themes
1. Restaurant Ambience Playlists - Creating sound playlists that replicate memorable restaurant experiences for home consumption.
2. Virtual Dining Experience - Offering people the chance to experience a restaurant's ambience at home through various digital means.
3. Multi-sensory Takeout - Exploring the opportunity to provide takeout customers with a complete and memorable dining experience, including sounds.
Industry Implications
1. Hospitality - The hospitality industry can use custom sound playlists to create unique and memorable in-person dining experiences for customers.
2. Entertainment and Media - Various entertainment and media companies can create virtual dining experiences using technology that replicates the sights and sounds of popular restaurants.
3. Food and Beverage - Food and beverage businesses can enhance their takeout services by providing multi-sensory experiences that include sounds and other dining elements.