Sound Mind, Sound Body is a new research-driven campaign from ASICS that's encouraging consumers to reconnect with themselves through fitness. The implications of a global pandemic extend further than one's physical health. Between lockdowns, job insecurity, lack of contact and an influx of negative news, individuals are living through a collective mental health crisis.
At its core, ASICS is a brand committed to moving the mind through sport, and in 2021, that commitment is being renewed through a research project that will capture the true effects of movement on the mind unlike ever before. To kickoff this exciting endeavour, ASICS is hosting a global fitness challenge, which is encouraging people to get up at sunrise and move. Whether its a morning walk, a run, or a bike ride, ASICS hopes to move minds, and to spread positivity.
Those participating are encouraged to nominate others to join via social media using the #SoundMindSoundBody tag.
Global Sunrise Fitness Challenges
ASICS' Sound Mind, Sound Body Studies the Effects of Movement
Trend Themes
1. Mental Wellness Fitness - ASICS' Sound Mind, Sound Body campaign highlights the need for mental wellness and fitness, driving the trend towards holistic fitness programs.
2. Research-based Fitness - ASICS' Sound Mind, Sound Body project will generate data-driven insights into the effects of movement on mental health, creating opportunities to develop research-based fitness programs.
3. Community-based Fitness - ASICS' global fitness challenge is fostering a sense of community and encouraging people to spread positivity through physical activity, indicating the growing trend towards community-based fitness programs.
Industry Implications
1. Sportswear - ASICS' brand commitment to moving the mind through sport, combined with the focus on mental health, presents opportunities to disrupt the sportswear industry with the development of mental wellness-focused products.
2. Fitness Technology - ASICS' Sound Mind, Sound Body project will generate data-driven insights into the effects of movement on mental health, creating opportunities to develop fitness technology that tracks and analyzes mental wellness metrics.
3. Wellness Tourism - ASICS' global fitness challenge encourages people to get up at sunrise and move, indicating an opportunity to disrupt the wellness tourism industry with packages that offer sunrise fitness experiences in scenic locations around the world.