Chasin' Dreams Farm turns a nourishing ancient grain into a sorghum snack that provides "tiny pops of crunchy deliciousness" in fun flavors. The popped sorghum snacks are made with regeneratively farmed sorghum that's air-popped and lightly coated with tapioca syrup and seasonings to create flavors like Cocoa, Sweet & Salty and Cinnamon.
The snacks are gluten-free and lower in fat than popcorn, and they promise to satisfy as anytime snacks or crunchy additions to other food for added texture.
Sydney Chasin, founder and chief executive officer of Chasin’ Dreams Farm, says that "Ancient grains are perceived as boring, bland and lacking taste appeal. What we aim to do is make better-for-you clean-label snacks, and we’re giving ancient grains as we say the ‘glow-up’ they deserve."
Crunchy Sorghum Snacks
Chasin' Dreams Farm Makes Nourishing Ancient Grain Snacks
Trend Themes
1. Regenerative Farming - Chasin' Dreams Farm uses regeneratively farmed sorghum creating opportunities for sustainable food production.
2. Clean-label Snacks - Chasin' Dreams Farm produces clean-label snacks made with sorghum, an ancient grain creating an opportunity for healthy snack options.
3. Gluten-free Alternatives - The promise of gluten-free snacks with similar textures and tastes as traditional snacks creates opportunities for snack manufacturers to cater to people with specific dietary needs.
Industry Implications
1. Sustainable Agriculture - As more consumers demand sustainable agriculture practices, there are opportunities for food companies to adopt and market regenerative farming as a selling point.
2. Healthy Snack Foods - Chasin' Dreams Farm has created a niche in the healthy snack food market, providing a blueprint for companies looking to produce similar snacks.
3. Gluten-free Snacks - The gluten-free snack market is growing, and manufacturers should take note of products like Chasin' Dreams Farm's sorghum snacks to cater to this demographic.