Often, a product's packaging has to be just as good as the product -- if not better -- and this bottle design for Sonrisa cologne definitely makes the grade.
Designed by Stephen Edmond, who recently graduated from the Maryland Institue Collage of Art, the Sonrisa cologne packaging design features steel ball chains looping around a wide cylinder, similar to a metal cabasa, which is a percussion instrument created by Martin Cohen, the founder of Latin percussion. According to Edmond, the challenge when creating the design was to capture the essence of Latino culture but translate it for an American audience; as such, he wanted to create a packaging design that would be eye-catching and memorable.
I'd say Stephen Edmond certainly achieved that goal with his Sonrisa cologne design.
Cabasa Fragrance Bottles
Stephen Edmond Creates an Innovative Packaging Design for Sonrisa Cologne
Trend Themes
1. Innovative Fragrance Packaging - Designing eye-catching fragrance packaging like the cabasa-inspired Sonrisa cologne bottle creates memorable products and differentiates from competitors.
2. Cultural Translation in Product Design - Translating culture successfully in product design, as seen in Stephen Edmond's Sonrisa cologne packaging, bridges gaps between different demographic markets.
3. Musically Inspired Product Design - Drawing inspiration from music, such as the cabasa-inspired design of the Sonrisa cologne bottle, offers a unique and fresh perspective for creative product design.
Industry Implications
1. Fragrance Industry - Innovating fragrance packaging design like the Sonrisa cologne bottle could drive growth by attracting a wider, more diverse set of customers.
2. Product Design Industry - Cultural translation and musical inspiration in product design, as exemplified by Stephen Edmond's Sonrisa cologne packaging, represents disruptive innovation opportunities for the broader product design industry.
3. Music Industry - Drawing inspiration from music, such as the percussive cabasa in the Sonrisa cologne bottle design, could lead to unique and engaging branding opportunities for companies in the music industry looking to expand their product offerings.