"Don't drink and drive" has become a popular quotation of caution amidst the English-speaking world, but this Sonique Bar campaign extrapolates to advise on what else you shouldn't do while under the influence.
Recommending that people don't text, tweet or post on Facebook with alcohol in their systems, this Brazilian lounge is most likely attempting to deliver a completely different message. By name-dropping means of pop culture information sharing through websites like Twitter, the establishment could simply be trying to appeal to a young and Internet-savvy crowd from which to acquire clientele.
Under the art direction of Dentsu, these prints paint a picture of a park bench, a domestic couch and a bathroom. In every case and amidst broken bottles and spilled neon liquid, the Sonique Bar campaign spells out statements that one should not post online. Perhaps they are familiar to your News Feed?
Drunken Overshare Advertising
This Sonique Bar Campaign Points Out Social Media Faux Pas
Trend Themes
1. Drunken Social Media Posts - Opportunities for apps or features that help users limit their social media posting when under the influence.
2. Alcohol Awareness Campaigns - Opportunities for creative messaging and visual campaigns to raise awareness around the dangers of alcohol impairment beyond driving.
3. Appealing to Young and Internet-savvy Crowds - Opportunities for brands to use social media and pop culture references to connect with younger audiences.
Industry Implications
1. Alcohol and Beverage Industry - Opportunities for bars and lounges to develop creative campaigns that promote responsible drinking and alcohol awareness.
2. Advertising and Marketing Industry - Opportunities for brands to use humor and pop culture references in their campaigns to engage with younger, internet-savvy audiences.
3. Technology Industry - Opportunities for tech companies to develop apps or features that limit users' ability to post on social media while under the influence.