As more consumers seek out functional food and beverages in on-the-go formats to help them power through their day, Solan de Cabras created a new drink format with its inventive fruit water products.
The grapefruit Defence and pomegranate Repair beverages are described as being similar to tea drinks and cold infusions, but offer very clear functional benefits for consumers. The design of the products developed by Enric Aguilera Asociados boasts vibrant images of fruit, as well as graphic details that call out the vitamin contents of each of the different drinks.
Specialty water products are becoming increasingly popular within the functional beverage category. This can be attributed to the fact that consumers are looking to keep themselves hydrated and healthy with enriched beverages that are packed with natural, nourishing ingredients to support the many systems of the body.
Functional Fruit Water
Solan de Cabras Offers Beverages for 'Defence' and 'Repair'
Trend Themes
1. Functional Beverage Hydration - A growing trend of specialty water products enriched with nourishing ingredients to support body systems.
2. Functional Tea Drinks - Tea-style infusions with added functional benefits becoming a popular category for beverages.
3. Functional Packaging Design - Innovative packaging design highlighting vitamin contents of functional beverages.
Industry Implications
1. Beverage Manufacturing - Creating functional, enriched beverages for the increasing demand for on-the-go formats.
2. Packaging Design - Developing creative packaging solutions that inform and appeal to consumers seeking functional benefits.
3. Retail - Meeting the needs of health-conscious consumers with a selection of functional beverages for hydration and nourishment.