Soho House unveiled its first step into the skincare category with Soho Skin. The modern skincare range includes genderless skincare essentials. Consumers can shop from the 11 gender-neutral products for science-backed and efficient formulas.
Soho Skin will be available for purchase as of September. The brand aims to innovate the skincare space with product development, universal products, and a holistic approach to skincare. The formulas are designed to restore the skin's cellular energy. At the same time, the range works to provide the skin with the best tools to retain hydration and reduce signs of aging. The launch coincides with the company's introduction to Soho Health Club and new locations opening this year in Nashville, Brighten, Copenhagen, Stockholm, and Mexico City.
Science-Backed Genderless Skincare
Soho House Steps into Skincare with Soho Skin
Trend Themes
1. Genderless Skincare - There is an opportunity to disrupt traditional gender-focused skincare by creating genderless options that are inclusive to all consumers.
2. Science-backed Skincare - There is an opportunity to use scientific research to create skincare products that are more efficient, effective, and sustainable.
3. Holistic Skincare - There is an opportunity to create skincare products that take a holistic approach, incorporating elements like mindfulness, meditation, and nutrition.
Industry Implications
1. Skincare Industry - Brands in the skincare industry have an opportunity to innovate by creating genderless, science-backed and holistic products.
2. Health and Wellness Industry - The health and wellness industry has an opportunity to expand into skincare, offering products that incorporate elements like mindfulness and meditation.
3. Hospitality Industry - The hospitality industry has an opportunity to expand its offerings by introducing genderless skincare products and integrating skincare into spa and wellness services.