The Dry Drinks Company recently launched two non-alcoholic products, including the Smashed Hops Soft Beer and the Smashed Apple Soft Cider. To share the optimal flavor experience with consumers, the brand began by working with beer and cider, which were then dealcoholized with technology to retain authentic flavor and aroma.
With these new drinks, The Dry Drinks Company aims to challenge the non-alcoholic and soft drink market by offering these inventive new alcohol-free alternatives. Due to the properties of these premium drinks, they are vegan-friendly and an alcohol license is not required to sell them.
While the alcohol-free Soft Cider is gluten-free and contains just 84 calories per bottle, the Soft Beer boasts notes of hops and citrus, as well as a pale gold color.
Dealcoholized Apple Ciders
The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider'
Trend Themes
1. Non-alcoholic Beverages - The trend of developing non-alcoholic beverages for health-conscious consumers provides opportunities for innovation in the beverage industry.
2. Dealcoholization Technology - The trend of using dealcoholization technology to retain authentic flavor and aroma in non-alcoholic drinks presents opportunities for disruptive innovation in the food and beverage industry.
3. Vegan-friendly Products - The trend of developing vegan-friendly products presents opportunities for innovation in the food and beverage industry to appeal to a growing demographic of health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can seize opportunities in the non-alcoholic beverages market by developing innovative and healthy alternatives to traditional alcoholic drinks.
2. Food Industry - The food industry can leverage dealcoholization technology to develop new non-alcoholic products that retain authentic flavors and aromas, appealing to health-conscious consumers.
3. Hospitality Industry - The hospitality industry can expand its offerings to include these non-alcoholic and vegan-friendly products to cater to a growing demographic of health-conscious consumers who prefer alternatives to traditional alcoholic drinks.