Simple Mills recently added to its range of naturally gluten-free and paleo-friendly products with its Soft-Baked Cookies, which are made with simple, whole food ingredients.
The paleo-friendly, grain-free cookies use almond flour, plus honey and coconut sugar as natural sweeteners alongside other carefully selected ingredients to form flavors such as Chocolate Chip, Snickerdoodle, Peanut Butter and Dark Chocolate Toasted Coconut. On top of being free from GMO ingredients, soy, corn and dairy, the ready-to-eat Simple Mills Soft-Baked Cookies boast just five to six grams of sugar per serving.
A growing number of comfort foods, including the classic cookie, are being reformatted with clean, better-for-you ingredient lists that help to transform what is ordinarily seen as an indulgent eating experience in the eyes of consumers into one that feels guilt-free.
Free-From Homestyle Cookies
Simple Mills' Soft-Baked Cookies are Gluten-Free, Grain-Free and Paleo
Trend Themes
1. Clean-label Snacks - The rise of clean label snacks with natural sweeteners and whole food ingredients is disrupting the traditional snack market.
2. Gluten-free and Paleo Foods - The increase in demand for gluten-free and paleo-friendly foods is creating new opportunities for innovation in the food industry.
3. Reduced Sugar Products - The drive for reduced sugar products is causing food companies to create low-sugar alternatives that use natural sweeteners to appeal to health-conscious consumers.
Industry Implications
1. Healthy Snack Industry - The healthy snack industry is a burgeoning market with plenty of opportunities for companies to innovate with new products and flavors.
2. Alternative Sweeteners Industry - Alternative sweeteners, such as honey and coconut sugar, are gaining popularity as natural, healthier substitutes for traditional sweeteners like sugar and corn syrup.
3. Paleo Baking Industry - The paleo baking industry is a growing sector that aims to create baked goods with simple, wholesome ingredients that are free from gluten, grains and other common allergens.