A new range of SodaStream concentrates have been announced by the PepsiCo-owned brand to offer consumers the ability to make their favorite sparkling drink flavors from the comfort of home.
10 familiar flavor varieties were announced by the brand including Pepsi and Mountain Dew, which can be created from home using a SodaStream soda-making appliance. Consumers will be able to enjoy homemade soft drinks at a cost of $0.93 per liter, which is a slight savings compared to the usual $0.95 it costs to purchase readymade alternatives from stores. The biggest advantage of the new SodaStream concentrates will be to help consumers drastically cut their purchase of single-use plastic bottles in favor of reusable ones.
Eco DIY Soda Flavorings
10 PepsiCo SodaStream Concentrates will be Released by the Brand
Trend Themes
1. DIY Soda Making - Opportunity for consumers to create their own soda flavors at home, reducing reliance on pre-packaged alternatives.
2. Environmental Consciousness - Growing demand for sustainable solutions to reduce single-use plastic bottles.
3. Customizable Beverage Experience - Consumer preference for personalized flavors in the beverage industry.
Industry Implications
1. Beverage - Opportunity for soda-making brands to tap into the DIY trend and offer concentrates for consumers to make their own soft drinks.
2. Home Appliance - Opportunity for appliance manufacturers to innovate and create more advanced soda-making machines.
3. Packaging - Opportunity for packaging companies to develop reusable and eco-friendly options for soda concentrates.