Craft drinks brand Dalston taps identity and packaging agency B&B Studio for a new soda can design. The result is a light and uplifting aesthetic that bears the company's playful logo, featuring a colorful splash that adds an aura of whimsicality to the product. While the silver cans nod to universality, the vibrant component instills an urban street culture feel, making the beverage more accessible.
Dalston's new flavors include Rhubarb and Elderflower. The beverage provides consumers with a refreshing kick that is sweetened with real fruit and does not boast any added sugar. Infused with botanicals, the spring water ensures a low-calorie treat that is "a full-flavored [and] health-conscious alternative." In combination with the slick soda can design, Dalston's product is sure to capture attention on the shelf.
Color-Splash Soda Can Designs
B&B Studio Arranges a Whimsical Identity for Dalston's 'Soda Lights'
Trend Themes
1. Whimsical Soda Can Designs - The trend of incorporating playful and colorful designs on soda cans creates a whimsical and eye-catching aesthetic, making the product more appealing to consumers.
2. Health-conscious Beverages - The trend of offering low-calorie and sugar-free beverages made with real fruit and botanicals provides a healthier alternative for consumers who are conscious about their diet.
3. Urban Street Culture Influence - The trend of incorporating urban street culture elements in beverage packaging creates a sense of authenticity and appeals to consumers looking for unique and edgy products.
Industry Implications
1. Craft Drinks - Craft drinks industry can explore the opportunity of incorporating whimsical and colorful designs on their packaging to attract consumers and differentiate their products from mainstream brands.
2. Healthy Beverage - The health-conscious beverage industry can take advantage of the trend and offer low-calorie and sugar-free beverages made with real fruit and botanicals to cater to the growing demand for healthier options.
3. Packaging and Design - The packaging and design industry can capitalize on the trend of incorporating urban street culture elements in beverage packaging and help brands create eye-catching and authentic designs that appeal to a younger demographic.