The Chinese government is cracking down even further on what they've deemed "social pollution" by banning sex advertisements, ranging from viagra to sex toys to much less vulgar push-up bra commercials. Ads falling into these categories will no longer be aired on radio and TV, and the country is doing its best to remove similar online content.
"They not only seriously mislead consumers, harm the people's health, pollute the social environment, and corrupt social mores, but also directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government," the State Administration of Radio, Film and Television (SARFT) posted on their site.
Is China is trying desperately to prevent the effects of globalization on the nation? It seems that any Western culture is being cut off; they're trying to keep their history and culture as pure as they can, hence needing control over media and therefore people so they can maintain their power.
This could stem from a huge fear by the Communist party on the impact the Beijing Olympics will have. It looks as if they're in a rush to put all media control in place before the summer 2008 games when the country will be bombarded with Western media.
At Trend Hunter we've kept our eye on the Westernization prevention tactics occurring in China; recently we featured articles on China's ban on reality shows related to cosmetic surgery, a feature on the virtual cops patrolling Chinese internet, another on the country's first official "No Car Day," we featured rehab for internet addicts, and another on China's emphasis on the dangers of video games by focusing on a story of a man who died of exhaustion while gaming.
Chinese Government Bans Western Adult Pop Culture Items
Chinese Government Bans Western Adult Pop Culture Items
Trend Themes
1. Crackdown on Sex Advertisements - The Chinese government's ban on sex advertisements presents an opportunity for disruptive innovation in the adult entertainment industry to explore alternative marketing strategies.
2. Control of Media and Culture - China's efforts to maintain control over media and culture create opportunities for disruptive innovation in the media industry to create new platforms or channels that comply with regulations while still reaching the target audience.
3. Preventing Westernization - The Chinese government's focus on preventing the influence of Western culture presents an opportunity for disruptive innovation in industries such as fashion and entertainment to promote and celebrate traditional Chinese culture.
Industry Implications
1. Adult Entertainment - The ban on Western adult pop culture items opens up opportunities for disruptive innovation in the adult entertainment industry to develop and market alternative products and services.
2. Media and Broadcasting - The Chinese government's control over media and broadcasting creates opportunities for disruptive innovation in the industry to create new platforms or content that align with the government's regulations.
3. Fashion and Entertainment - The efforts to prevent Westernization in China provide opportunities for disruptive innovation in the fashion and entertainment industries to create and promote traditional Chinese culture-inspired products and experiences.