Indigo launched a social media bookstore that allows consumers to conveniently shop on-the-go. This new platform called Like2Buy converts Indigo's Instagram account to an online catalog.
Consumers can use this social media platform to instantly view Indigo's latest product range. The clever aspect of this platform is that when a consumer sees a product they are interested in, they can simply hit the 'like' button to directly purchase the product. This social media platform provides up-to-date information while allowing consumers to immediately make purchases. Like2Buy will save time, allowing consumers can avoid store lineups and the traditional process of online shopping.
This customer platform provides the option of instantly purchasing items such as music and books while simultaneously introducing users to newly launched products. Since social media lets one stay connected, Indigo's social media bookstore is the perfect way to maintain consumer interests while tracking popular products and simplifying the buying process.
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
Trend Themes
1. Social Media Shopping - Indigo's Like2Buy is a disruptive innovation opportunity that enables consumers to shop and purchase products through Instagram.
2. Instant Purchasing - The Like2Buy platform offers a disruptive innovation opportunity that allows consumers to purchase items such as books and music instantly through social media.
3. Targeted Marketing - Indigo's social media bookstore provides a disruptive innovation opportunity for targeted marketing, making it easy to track popular products and maintain consumer interests.
Industry Implications
1. Retail - The retail industry could benefit from disruptive innovation opportunities like Indigo's Like2Buy platform, which simplifies the buying process and eliminates the need for traditional lineups and online shopping.
2. Social Media - The Like2Buy platform is a disruptive innovation opportunity for the social media industry to expand its capabilities and offer new features to users.
3. E-commerce - E-commerce companies could incorporate disruptive innovation opportunities like the Like2Buy platform to offer targeted marketing and increase sales through social media platforms.